Tag Archives: doctors

Pensioner dies after ‘doctors sent him home with paracetamol for a cancerous lump on his head’

Pensioner, 89, dies of skin cancer after ‘doctors dismissed the black lump on his head that appeared after a nasty fall and sent him home with paracetamol three times’ George Hobbs developed a tumour on his head after a fall in August He claims he saw his GP three times from February complaining of pain … Read More »

Hey, sales reps. Doctors aren’t robots, so give them some love, P&G Health exec says

CANNES, FRANCE—Forget the charts and graphs, sales reps. Lead with your heart instead. That’s the message from Attila Cansun, chief marketing officer for Merck brands at the newly rebranded P&G Health. After developing a marketing framework for consumers he calls LoveBrands, Cansun and his team are using a similar evaluation-and-revamp for the company’s physician relationships.… Read More »

Study Links Drug Maker Gifts for Doctors to More Overdose Deaths

WASHINGTON — A new study offers some of the strongest evidence yet of the connection between the marketing of opioids to doctors and the nation’s addiction epidemic. It found that counties where opioid manufacturers offered a large number of gifts and payments to doctors had more overdose deaths involving the drugs than counties where direct-to-physician… Read More »