Tag Archives: Says

Hey, sales reps. Doctors aren’t robots, so give them some love, P&G Health exec says

CANNES, FRANCE—Forget the charts and graphs, sales reps. Lead with your heart instead. That’s the message from Attila Cansun, chief marketing officer for Merck brands at the newly rebranded P&G Health. After developing a marketing framework for consumers he calls LoveBrands, Cansun and his team are using a similar evaluation-and-revamp for the company’s physician relationships.… Read More »

Former FDA chief Scott Gottlieb says some claims about health benefits of CBD are ‘pretty hokey’

Scott Gottlieb, former Commissioner of the FDA Adam Jeffery | CNBC Former FDA Commissioner Scott Gottlieb warned Monday that health benefit claims about CBD have gotten well ahead of what science actually knows about the substance. CBD is not a “benign compound,” and regulations will be needed to protect people from possible unknown side effects,… Read More »